At SOMADE we believe a fundamental strategy to successful marketing for today’s retailers is private label branding. The role of proprietary or “own” brands in the long-term business strategy and marketing mix of most retail operations is necessary for ongoing success.

Simply stated, Branded Merchandise increases margins, provides value, and creates unique product opportunities throughout the consumer marketplace. This can be a force to "drive" customers back to your store for life. Additionally, effective category management can enable retailers to solidify and optimize supply-chain relationships. Strategic brand management goes hand in hand with these endeavors to establish sustainable points of difference within every aisle, display or other in-store segment. It also spurs decisions about how to appropriately define the retailer’s “own” brand portfolio for ultimate sell-through success within each product category.